HELLO EXAMINER

Welcome to my A2 Media Blog, which consists of research, planning, production and My Final Product(s). The post below shows my final products that include: My Music Video, My Magazine Advert and my DigiPack. Finally My Evaluation Questions are on separate pages, situated on the top of my Blog.

Jonathan Bohane 9005

OCR A2 Media Studies

September 2011-April 2012

Video Brief: To create a music video along with its ancillary products.

FINAL MUSIC VIDEO

Here is our final music video uploaded on Youtube

DIGIPACK

Front: Here we have used the same futuristic pattern and added a surreal touch by taking off the heads of some band members, we think this is amusing and entertaining and arresting. This also makes the lead singer (Joe) stand out more. The shirt and tie combination takes away the identity of the men. The colours of the pattern are strong and in a neon style, this makes them stand out more contrasted against the plain white shirts of the band members. With the heads taken off it is also similar to famous surreal artist Magritte.

Back: Here on the back we have done a shot which is reversed from the front cover. With the same formal pose of hands behind their back makes it a lost more simplistic. We decided to pose our band in a fully formal pose facing the front so making this image from the back was a lot more symmetrical. This symmetry fits in with the repetitive patterning from the background. The rigidness of the pose is an amusing subversion as to what happens in the music video.

Middle: Here is the song listings from the album added in the middle. we have used the same plain font throughout, it adds a simple but effective look to add to the futuristic theme.

Middle: Here we have added a shot of the band in a casual situation, for example with less rigid shirt and tie and one man doing his cuffs playing around and another facing the other way. with and added effect in the middle. The posterized effect adds more definition of the people. The heads of the people are off also adding a sense of mystery throughout the whole digipack.

Our digipack design fits into our music video really well because;

• We feature the band members as playful
• Our use of bright contrasting colors

MAGAZINE ADVERT FINAL

Here is our final Magazine advert to advertise the band's album. We improved the last one by adding in more colour variations in the pattern. The image has also changed as we did not like the first image. This image shows a more fun and interesting time also fitting the conventions of the playfulness and colourful themes. We also changed the 'Out now' to a specific month of a release date. We chose the image at the bottom of the band to show an intimate shot which isn't posed and is more natural. It gives the audience a sense that they know the band with such a personal shot of them.

The image in the middle is a more dynamic image which really stands out to match our neon and bright themes. The advert is split into 3 parts, the top with the neon patterns, the middle with the artwork and the bottom with the band members. This adds to a more visually interesting and attractive advert. This makes it stand out with a combination of colour and easy information.

The image is changed because of feedback received, we chose a more dynamic, spontaneous and informal image instead, as it fits in with the relaxed image of the band. This is similar to the type of images people put up on Facebook. A more intimate insight into the band.

It is also conventional for the front cover of the CD to appear in the in advertisements for a new release, so creating audience awareness of the product and what to look out for in the shops

MUSIC MAGAZINE ADVERT RESEARCH

Here are some examples of magazine adverts for albums and tour dates. You can see the trending theme is how they have images of the album cover. This allows for audience to know what to look out for when buying the album or tour date ticket in the shops. They also match what we have done for our magazine advert through incorporating bright colours in order for it to stand out. As you can see in the Yolanda Brown advert especially. As you can see on the Rodrigo and Gabriela magazine advert it establishes who they are through the cover image of them posing. This allows the audience to easily understand who they are. They also include an image of their album artwork for audience, along with HMV and a price where they can buy the album specifically. You can also see top right how the album cover is shown in the advert. Adverts also seem to be half text and half image, this way it can stand out and look good but at the same time give enough information about the album for the audience to know about it. The adverts also have the bands specialised fonts. This way people can associate the writing with the band, some fonts really stand out with the band name such as SBTRKT advert. We hope to use our own font which will match with our themes of colour and surreal patterns. It will also have to stand out on the advert.

PERFORMANCE FILMING

Here we have done more filming for band shots in our video. We experimented a lot more with interesting angles and shots of the band playing such as the image above. This shot shows an innovative way in which the band is shown from behind to add to our alternative theme.

MAGAZINE ADVERT DRAFT

Here is our magazine advert made on photoshop it matches our continuing theme of surrealism, colour and playfulness. With the bright strong pattern used it attracts the eye and makes it more aesthetically pleasing. The colourful televisions are also used in our video making a link between the video itself and the new album advert. The playfulness is shown through the band members as they are smiling and laughing looking on at scalextric cars. This also links in well with our video.