BAND RESEARCH ONLINE

The Maccabees interact and socialise with fans through many different ways online one way is through Twitter. This is a very direct link to the band on here the are able to contact fans who also have twitter account. They can see how many fans they've have gained through the amount of followers they have.

Social media have completely changed the way audiences interact with their preferred bands. This is a new trend i have noticed with many other band and artists included. It is also avoids record labels having a stranglehold who have previously been gatekeepers, controlling access to bands and artists as gatekeepers.

I read in The Times newspaper (19/10/2011) Shaun Parkers claim that the American Indie band Foster the People in the past year has gone from obscurity to the most listened to band on Spotify. He says "this was because fans began sharing their songs over social networks".

Another way is through The Maccabees official website where they have more promotions and advertisements e.g. band touring dates and latest releases. Here they have also used new album artwork and themes to introduce their new album and have also advertised to pre order it on Amazon.co.uk. Most people use new technology to do their shopping and music buying is a really good example of this with a whole variety of different way to buy music, such as Amazon, iTunes and Napster. They also provide links at the bottom to their other pages.

I researched what was trending at San Francisco Web 2.0 2011 conference this week. I noticed that there were innovate ways of buying, listening to and sharing music.

Another social networking site they use is Tumblr which is an alternative blog allowing short posts of mainly pictures. Here they have publicised there own 4 page spread on NME via Tumblr to show that they are back and up and coming.

I read NME regularly online, i have noticed that many different institutions have now produced online versions such as The Times and The Guardian also with other music magazines such as Wired. Apple has also introduced a news stand app allowing you to download magazines in the same way as audiobooks. Both institutions like the music industry and audiences like myself use a huge number of new technologies as a matter of course.

TREATMENT

DIGIPACK ANALYSIS

In the digipack above also the man adds a surreal image and seems artistically influenced by the likes of Magrite or Dali the boat seems a reoccurring theme where the shot of the man holding a large boat plays around with shapes and sizes perhaps making it more abstract.

OPENING FILMING

In todays lesson we had inspiration from the Foals video 'hummer' were at the start they have a 4 second close up of the drums playing and the symbols. We liked this idea of close up camera angles so did our own for our video. We filmed close ups of the drums and symbols and edited them together using iMovie and made them go along with the music. for the opening 3 seconds of our music video. We like how the music is matched up to what is playing as the timing is well done through the editing.

PRACTICE SHOTS

Here we have taken some practice shots of what our band will look like on stage with a blank background, we have done 4 shots each with a band member moved round. With the camera on the tripod we can switch these images and they will look in the same position and change around. We want to go along with the stop frame theme and in the real thing include outfits and colors too. We made sure people stayed in the right place with markers on the floor.

DIGIPACK PLANNING

Today we have talked about our Digipack and how we are going to present it. We have taken inspiration from this artwork with the idea of showing the 5 members of the band and photoshopping them with differnt colours strongly contrasted together we want to change the position of the band members and experiment with different backgrounds.

We want to show strong colors in our album artwork as well as in the video itself to create a link.

STORYBOARD ANIMATIC

Here is our storyboard draft put into an animatic film showing all of our drawing in one show. We placed the band in certain positions in order to get the best shot of all playing. We also came up with the idea of having a different band member saying 'lets take our precious time about it' with different faces every time. This will be an effective way to emphasise the chorus. We also had some ideas of close up shots of the instruments such as the guitar at the solo part. Because we drew them out of paper we could play around with where they go and in what order. We made the animatic on the iMovie software as shown in the print screen.