EVALUATION 3

Evaluation 3: What have you learned from audience feedback?

AFTER

BEFORE

From feedback criticism we were able to improve our music video vastly. One way we did this was through the positioning of the band from the stage performance shot. Before we had the band members too far apart isolating them. The scene also had no colour and looked quite dull and flat. So after this we closed the band members in to make it more compact in the shot and also made the colour in the background more vibrant and interesting which also matches our colourful themes. The image is also edited on iMovie to increase the colour even more.

One improvement we have made through audience feedback is through our magazine advert. Beforehand the image we used of the band was adjudged to have been too informal and uninteresting. Therefore we chose a new image of the band similar to the old one but made it dynamic, spontaneous and informal image instead, as it fits in with the relaxed image of the band. This is similar to the type of images people put up on Facebook. A more intimate insight into the band.

We have also uploaded our music video onto Youtube, this allows the video to be publicly viewed by anyone. It also allows

for comments to be made on the video by the public which we can use in order to improve our video. The video can also be liked and disliked on Youtube in order to give us realisation on the public opinion of the video itself.

AFTER

BEFORE

For our first magazine advert we created, it received constructive criticism from fellow students. This gave us the opportunity to improve it through better editing. We decided the image of the band needed improving slightly for a better image of the band in a more playful style. We also changed the writing on the advert to advertise an actually release date of the album as opposed to 'out now!' This adds to a more professional feel about the advert. We also changed the pattern in the background in order to make the image even more bright and colourful with more of a neon effect with different colours in the pattern to add to our theme of colour and circles.